The normal VAT rate of 20% applies to the majority of products and services, with the exception of residential fuel and electricity and some other reduced-rate suppliers, which are subject to VAT at 5%.
Certain small merchants (supply less than GBP 150,000 per year) with a restricted range of costs may opt for an unique flat-rate system that calculates VAT at a sector-specific flat rate.
Most exports, most food, most public transportation, most books and publications (including e-publications from 1 May 2020), and some critical products and services are zero-rated. Some suppliers are excluded, including the transfer of certain property interests, insurance, financial services, betting and gambling, education, some sports services, cultural activities, and health and welfare. The VAT on expenses spent in producing a zero-rated delivery may be recovered, while the VAT on costs incurred in making an exempt supply cannot.
When a taxable person's taxable turnover exceeds the registration criteria, VAT is levied on the supply of most goods and services produced in the United Kingdom by 'taxable people' in the course of business. Individuals, corporations, partnerships, clubs, organizations, and charities are all taxable entities.
Taxable persons who are not normally resident in the United Kingdom, do not have a business establishment in the United Kingdom, and are not incorporated in the United Kingdom, but who make taxable supplies, sales to unregistered persons in the United Kingdom, or acquisitions of goods in the United Kingdom in excess of the relevant limits, may be required to register and account.
If the value of taxable supplies exceeds a certain threshold, registration for VAT is required, unless the taxable supplies are entirely or mostly zero-rated, in which case exemption from registration is available. Businesses that are not based in the United Kingdom have a zero VAT registration threshold.
The laws governing VAT and territoriality vary from those governing direct tax in that they are based on the principles of supply under EU law, as embodied in European Commission (EC) VAT Directives. After determining that a supply of goods or services occurred, the second criterion to establish, if the transaction is to be subject to UK VAT, is whether the supply occurred inside the United Kingdom. The regulations governing the location of supply vary for commodities and services. A person or company from outside the United Kingdom with no place of business in the United Kingdom may nevertheless be required to register for UK VAT if the location of supply of such products or services is in the United Kingdom.
The fundamental rule for commodities is that a supply of goods is taxed in the area where the items are physically situated at the moment of supply. As a result, if a non-established taxable person provides goods in the United Kingdom, the person will still be liable for VAT purposes, and the person must register for VAT in the United Kingdom if the taxable supplies exceed the existing UK VAT registration limits. Businesses that are not based in the United Kingdom have a zero VAT registration threshold.
The fundamental concept for services is that services are regarded as being provided where the customer 'belongs' or is established for VAT purposes, and the client is responsible for accounting for the VAT owed via the reverse-charge process. This is, however, subject to a variety of specific restrictions and exclusions. The location of a company for VAT purposes is determined using EU legislation criteria.
The fundamental concept for business-to-consumer (B2C) supply is that services are regarded as being made where the provider 'belongs' or is established for VAT purposes. B2C telecommunications, broadcasting, and electronic services are taxed in the jurisdiction where the client is situated or is usually resident.